Understanding Linking


Is there really any such thing as "free listings" or "free traffic" ?

 

Here we discuss why web sites link together.

 

Simple fact is 'search engines' account for 85% of all traffic generated on the internet.  It is no secret, that to get to the top of search engines requires 'two-way linking' with listed web sites.

 

What's the point ?  If you do not 'out-link' to well-ranked web sites, your marketing will fail.

 

We are ranked in the top search engines for around 400 motoring topics.  It took a while but with a simple policy of reciprocal linking, we generate around 5K+ visitors every day!  We are happy to pass this traffic onto web sites, that link to us.

 

Web site owners that request a listing without intending to reciprocate, or not linking correctly are simply looking for "free one-way traffic".  In time, they will discover their web marketing failed because no-one sent them any traffic. 

 

Next step...

 

1. Create a Links Page on your web site. 

2. Create a link from your 'home page' to the 'links page'.
3. Add worthwhile links to web sites in your industry and request they link to you.

 

Important Linking Notes:

  • The links page must be hosted on the same domain as your home page:
    (www.yourname.com/linkspage.xyz).
  • The links page must be directly accessible from the home page with a html hyperlink.  No javascript or image links.
  • The outgoing link must be direct using correct HTML.  Re-directs or links to internal pages before exiting are worthless.
  • Ensure there are no more than 90 links on each links page.  Avoid multiple sub-links pages as robots rarely get to them.

KEEP IN MIND : The purpose of linking is to create a connection a search engine 'robot' can see and follow.  The further the robot has to travel, the less likely the connection will be made!