Keyword Backlink

A clear explanation of how 'automotive industry' keyword backlinks work.

A good quality backlink is one included in the body content from an authority “automotive” website.

The backlink must be a "follow" (rel="follow") hyperlink.

The hyperlink text should be the campaign target term (Sydney Driving School)

Even a single quality backlink can increase a search ranking by as much as 10 places.

Quality Backlink

  1. Authority automotive website
  2. Follow link (rel=follow)
  3. Campaign text link

*Motoring Directory Australia: No #1 Keyword Backlink

  • Listing includes follow “Keyword Backlink”.
Good backlink text

  • Backlink (bad): Gazza's Driving School
  • Backlink (good): Sydney Driving School
Common Issue

Customer tells us "our competition ranks higher for the same keyword searches".

Cause

They rank higher because they have incoming Keyword Backlinks.

Fix

Acquire incoming Keyword Backlinks.

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